Serenella

For 30-plus years, Serenella has been one of the best luxury boutiques in the world. Serenella recently expanded with a new store in Palm Beach, at the newly opened Royal Poinciana Plaza. The expansion required a brand refocus with updated collateral, a new website, and marketing tools that allow the brand to better service its discerning clientele. A new brand positioning system refocuses the brand within its market and allows all communication materials to carry a consistent voice in perfect alignment with the core ideals of Serenella.