Serenella-Boston
One of the best fashion stores in the U.S.
One of the best fashion stores in the U.S.
Serenella-Boston is one of the top fashion retail destinations in the United States. Pioneering fashion talent such as Dolce & Gabbana, Moschino, Narciso Rodriguez, and many other stars. Despite the single Boston location, Serenella has a reach that spans the U.S. and is a store that sets fashion trends internationally.
Unlike relying on visual content supplied by the designers, Serenella creates its visual imprint through a careful direct mail and social media campaign utilizing photography and graphics that change with the season's top looks.
The advertising and brand direction establish Serenella as a the definitive destination where fashion, luxury and an important proprietary vision can co-exist.
In 2010 Serenella celebrates its 30th anniversary. A new Serenella-30 campaign was launched utilizing the logo and creating additional graphical elements to be used in social media, press, window displays and a celebrated party that united Serenella's exceptional clientele.
Unlike relying on visual content supplied by the designers, Serenella creates its visual imprint through a careful direct mail and social media campaign utilizing photography and graphics that change with the season's top looks.
The advertising and brand direction establish Serenella as a the definitive destination where fashion, luxury and an important proprietary vision can co-exist.
In 2010 Serenella celebrates its 30th anniversary. A new Serenella-30 campaign was launched utilizing the logo and creating additional graphical elements to be used in social media, press, window displays and a celebrated party that united Serenella's exceptional clientele.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/9dc965de-a2e9-48d0-8a4d-abaf8981bb81_rw_600.jpg?h=ed7b9e213bcfdb5480e07d47ccf3587b)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/94547478-8613-4400-9195-1df0c4e541c4_rw_600.jpg?h=4b71da4dfb4b5eed8185132c749e2079)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/dc9e9deb-05e6-4a4d-ab6f-d1ad6d002a3f_rw_600.jpg?h=1f160e1af85a624651ea40e833f318f5)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/196ca990-6792-4497-b41d-fb0bbbb9fef5_rw_600.jpg?h=fa28a791fb7f0d8a8e9a57660745d0b1)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/86ac9c41-38ff-44ce-ba42-436d25d6c20e_rw_600.jpg?h=2b430728143d63ccee0dce222ed050e9)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/6bfcdbdd-f76b-4df3-b50e-3bcd686132c4_rw_600.jpg?h=305c62623e5c0a18f41428826dd0e7d3)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/9f4ae21156a37cab434c2a7e4395fde8/d0ac36cf-d6c2-4521-bb73-364646dfe19e_rw_600.jpg?h=de3ec768d42828056618611faef7a6f6)