One of the best fashion stores in the U.S.
Serenella-Boston is one of the top fashion retail destinations in the United States. Pioneering fashion talent such as Dolce & Gabbana, Moschino, Narciso Rodriguez, and many other stars. Despite the single Boston location, Serenella has a reach that spans the U.S. and is a store that sets fashion trends internationally.

Unlike relying on visual content supplied by the designers, Serenella creates its visual imprint through a careful direct mail and social media campaign utilizing photography and graphics that change with the season's top looks.

The advertising and brand direction establish Serenella as a the definitive destination where fashion, luxury and an important proprietary vision can co-exist.

In 2010 Serenella celebrates its 30th anniversary. A new Serenella-30 campaign was launched utilizing the logo and creating additional graphical elements to be used in social media, press, window displays and a celebrated party that united Serenella's exceptional clientele.

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