Serenella - Boston

Art Direction and Photography for Fall Winter 2011 Luxury Fashion Campaign. The theme this season is mirrors and reflections. Shot on location at Boston's Beacon Hill neighborhood, the photographs capture the season's luxurious bohemian style and continue the building of Serenella's brand as a premier women's retailer with a distinct fashion point of view.

Serenella - Boston
Fall Winter 2011 Direct Mail Campaign
The theme of the season was mirrors and reflections. Shot on location at Boston's Beacon Hill neighborhood, the photographs capture the season's luxurious bohemian style and continue the building of Serenella's brand as a premier women's retailer with a distinct fashion point of view.
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